Design and the Consumer

From Fast Company (a publication I didn’t realize was still in business) comes this gem:

“In a simpler time, design wasn’t harsher than a mixed-martial arts event. In the olden days, say three years ago, companies would order their new logos and new-and-improved packaging from their design fortresses on high, and the lowly customers below would quietly accept the blobby, 3D-textured versions of once-beloved logos without complaint.


No more of course, as we’ve seen all too clearly in the last month with Facebook’s reconsideration of its new look his week after a whopping 94% of users gave a thumbs down to the redesign, and Tropicana yanking its new packaging created by the Arnell Group after the primary customer reaction was that their grocery had introduced a generic store-brand O.J. and where was the orange with the straw in it?”

Read more, here.

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